New Stack Advisory Offering

  • 19-Apr-2019

Some Real Story Group subscribers elect to purchase a single stream (marketplace) of vendor evalutions in connection with a high-impact vendor selection.  Others over the years have subscribed to all of our research, along with ongoing advice.  We recently packaged that into a formal offering called "Stack Advisory."

Are You Stacy?

The service is designed to support the harried MarTech or OmniCX stack owner.  Let's call her Stacy.

Stacy the Stack Owner
Stacy the Stack Owner faces a lot of demands...

In any given week, Stacy has to address:

  • Requests for new capabilities
  • Delineating service boundaries at a time when vendor tools increasingly overlap
  • Reconciling competing vendors the enterprise stack
  • Integrating or rationalizing toolsets from acquired companies
  • Aligning with data science and diverse customer engagement strategies
  • De-siloing the stack
  • And so on...

Making Stacy More Effective

RSG makes Stacy more effective by providing her advice, options, and tech recommendations, all grounded in customer research and complete independence from vendor conflicts-of-interest. 

Learn more about this advisory package. Or take a tour in this fast-paced on-demand webinar: Relief for the Harried Stack Owner.

 

 

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What Is a Real Quadrant?

  • July 16, 2019

Customers have a love-hate relationship with marketplace "quadrant" diagrams. You suspect there's something not right in the arbitrary positioning...and you're correct!...

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