Updates to Marketing Automation and Campaign Management Evaluations

  • 28-Feb-2019

RSG has updated several vendor evaluations in our Marketing Automation and Campaign Management research stream.  Here's a quick tour.

 2019 RSG MarTech Logo Landscape

  • Adobe Campaign: Old standby getting a piecemeal facelift
  • Adobe Marketo: What to expect under new owners?
  • Act-On: Still huffing and puffing...
  • Oracle Eloqua: Aging royalty getting something of a new lease
  • Hubspot Marketing Hub: One spoke in a growing wheel
  • IBM Watson Campaign Automation: Somewhat less silver in the pop

If your enterprise subscribes to this stream (unsure? just ask...), you can download the updates right away or contrast vendors head-to-head using RSG's RealTime comparison platform.

 

Our customers say...

"I was really excited to preview RSG's Digital Marketing Technology evaluations. It's great to have a resource that explains what vendors really do, rather than what they say they do."

Gino Bona, Digital Marketing Consultant

Other Marketing Automation & Campaign Execution posts

New Stack Advisory Offering

  • April 19, 2019

The service is designed to support the harried MarTech or OmniCX stack owner. Let's call her Stacy...

[Webinar] Relief for the Harried Stack Owner

  • April 12, 2019

How can stack owners respond to growing demands and an abundance choices? Learn what will make you most successful as you move your enterprise into the omnichannel era....

MD