Updates to Marketing Automation and Campaign Management Evaluations

  • 28-Feb-2019

RSG has updated several vendor evaluations in our Marketing Automation and Campaign Management research stream.  Here's a quick tour.

 2019 RSG MarTech Logo Landscape

  • Adobe Campaign: Old standby getting a piecemeal facelift
  • Adobe Marketo: What to expect under new owners?
  • Act-On: Still huffing and puffing...
  • Oracle Eloqua: Aging royalty getting something of a new lease
  • Hubspot Marketing Hub: One spoke in a growing wheel
  • IBM Watson Campaign Automation: Somewhat less silver in the pop

If your enterprise subscribes to this stream (unsure? just ask...), you can download the updates right away or contrast vendors head-to-head using RSG's RealTime comparison platform.


Our customers say...

"I was really excited to preview RSG's Digital Marketing Technology evaluations. It's great to have a resource that explains what vendors really do, rather than what they say they do."

Gino Bona, Digital Marketing Consultant

Other Marketing Automation & Campaign Execution posts

Webinar: The New Omnichannel Stack

  • March 18, 2019

Welcome to the new era of Omnichannel. Learn why your MarTech or DX Stack may not be delivering the Omnichannel promise....

Myths That MarTech Vendors Tell Themselves

  • March 14, 2019

Myths are important because they allow us to share common stories. They often have a foundation in the truth, but in a commercial context, they can become disconnected from reality...

What Is a Real Quadrant?

  • March 5, 2019

Customers have a love-hate relationship with marketplace "quadrant" diagrams. You suspect there's something not right in the arbitrary positioning...and you're correct!...