Complimentary eBook on Selecting Technology

  • 3-Sep-2019

After helping hundreds of large enterprises select technology over the past few decades, my colleague Jarrod Gingras and I learned some important lessons.  We captured those learnings in a book, "The Right Way to Select Technology" (Rosenfeld Media).
 

RightWay Book Cover and Blurb

The book makes a passionate but practical case for replacing tradtional waterfall methods (usually based on long spreadsheets of requirements) with a more agile, human-centered approach.

I'm happy to extend an offer to receive a complimentary ebook version to the following specialists at end-user enterprises:

  • Technology Procurement Directors
  • Enterprise Architects
  • Marketing Operations Leaders
  • MarTech/CX/DX Stack Owners

Simply go here to obtain your authorization code, via corporate email address (registration required).

Technology specialists at consultancies/agencies/integrators and vendors can order the book directly on Amazon.

If you'd like to preview some key lessons from the book, check out our series of tech selection tips.

I always welcome your feedback.

Our customers say...

"RSG's Web Content & Experience Management vendor evaluations deliver unmatched detail and candor about WCM technologies. It's an essential companion for anyone looking to invest in these tools."

Erik Hartman, Founder, Hartman Communicatie

Other Web Content & Experience Management posts

The Sitecore Paradox

  • September 3, 2019

The vendor's focus on core R&D and channel-based selling proved a winning business strategy, but I think Sitecore has hit a ceiling in recent years....

TeamSite Marriage Counseling

  • August 12, 2019

Was reminded recently in a call with an RSG subscriber that some TeamSite implementations linger on, like a really bad relationship you can't seem to end. Maybe it's time for counseling?...

MD