Complimentary eBook on Selecting Technology

  • 3-Sep-2019

After helping hundreds of large enterprises select technology over the past few decades, my colleague Jarrod Gingras and I learned some important lessons.  We captured those learnings in a book, "The Right Way to Select Technology" (Rosenfeld Media).
 

RightWay Book Cover and Blurb

The book makes a passionate but practical case for replacing tradtional waterfall methods (usually based on long spreadsheets of requirements) with a more agile, human-centered approach.

I'm happy to extend an offer to receive a complimentary ebook version to the following specialists at end-user enterprises:

  • Technology Procurement Directors
  • Enterprise Architects
  • Marketing Operations Leaders
  • MarTech/CX/DX Stack Owners

Simply go here to obtain your authorization code, via corporate email address (registration required).

Technology specialists at consultancies/agencies/integrators and vendors can order the book directly on Amazon.

If you'd like to preview some key lessons from the book, check out our series of tech selection tips.

I always welcome your feedback.

Our customers say...

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