Thirteen Scenarios to Determine the Right DAM Vendor

  • 18-Sep-2018

Scenario analysis is the most efficient approach to understanding your needs and determining the right vendor shortlist. In the newly release and revamped Digital Asset Management (DAM) research, we settled on 13 common scenarios (including some new ones) to evaluate ~30 DAM vendors.

While not always by vendor design, DAM products will fit better — or worse — for different use cases. No single product will fit every scenario; in fact, most tools excel at only one or two primary use cases. So RSG's thirteen common DAM scenarios should be the primary discriminator to help you identify which products could be a good fit for you.

These scenarios are abstractions and of course will overlap a bit. In practice, your own digital asset management effort will most likely comprise a combination of scenarios and that's why picking the best DAM plaform often entails making some key trade-offs.

We break them down into five broad categories:

Brand Management:

  • Basic Brand Management
  • Multilingual Brand Management

Marketing Asset Management:

  • Advertising & Marketing Asset Management
  • Product Asset Management
  • Integrated Marketing Content Hub

Enterprise Asset Management:

  • Work-in-Progress Creative Management
  • Photo / Asset Library
  • Media-based Knowledge Management
  • Highly-regulated Environment

Publishing:

  • Digital+Print Publishing
  • Periodical & Catalog Production

Video & Audio Management:

  • Media Library Review & Approval
  • Media Editing & Assembly

DAM Scenarios

Next Steps

Over the next few weeks, we'll be publishing a breakdown of each of the thirteen scenarios.

In the meantime, you can build your own custom shortlist based on the scenarios that are most important to you by using the RealQuadrant Shortlist Generator as part of your DAM research subscription.

 

Our customers say...

"This research is an excellent review of the DAM technology marketplace. For anyone considering a DAM deployment or taking the next steps to build on an existing system, RSG's Digital Asset Management Research is an essential reference. Whatever your background or role in your particular project, you will find the information and answers that you are looking for."

John Gaylor, Head of Product Marketing, Gorkana Group

Other Digital Asset Management posts

What Is a Real Quadrant?

  • July 16, 2019

Customers have a love-hate relationship with marketplace "quadrant" diagrams. You suspect there's something not right in the arbitrary positioning...and you're correct!...

Navigating the DAM Divide

  • June 26, 2019

RSG sees a divide between DAM vendors who can handle complex business and marketing scenarios and those oriented towards simpler use cases....

MD