Updated DAM Evaluations: New Scenarios, Vendors, Ratings, Analysis

  • 12-Sep-2018

Having watched the DAM marketplace evolve for the last 10 years, we've been talking a lot about how DAM has reached a tipping point in 2018.

The massive (and widening) divide between simple image repositories and those vendors ready to serve as the prime content engine underneath your marketing technology stack is just part of the story. More than ever, products are becoming increasingly specialized to serve very specific use cases.

As a buyer, it's critical to choose a solution that effectively addresses your specific use cases.  We regularly speak with buyers frustrated by the limitations of an ill-fitting DAM platform. You don't have to join their ranks.

In response to this market evolution, today we released a major overhaul of RSG's DAM vendor evaluation research. Some of the changes include:

1. Added coverage of new vendors (with several more coming soon) that have garnered recent interest from our subscribers. Orange Logic and Brandfolder are now among the ~30 vendors we are watching and evaluating.

2. Dropped coverage of several vendors who have shown substantially less recent energy and buyer interest.

3. Released a new sample vendor evaluation for free download.

4. Modified and added new scenarios to evaluate each DAM vendor. Here is the new list of scenarios:

Brand Management:

  • Basic Brand Management
  • Multilingual Brand Management

Marketing Asset Management:

  • Advertising & Marketing Asset Management
  • Product Asset Management
  • Integrated Marketing Content Hub

Enterprise Asset Management:

  • Work-in-Progress Creative Management
  • Photo / Asset Library
  • Media-based Knowledge Management
  • Highly-regulated Environment

Publishing:

  • Digital+Print Publishing
  • Periodical & Catalog Production

Video & Audio Management:

  • Media Library Review & Approval
  • Media Editing & Assembly

DAM Scenarios

Remember, you can choose and weight which scenarios are most important to you in order to get a truly custom shortlist by using the RealQuadrant Shortlist Generator as part of your DAM research subscription.

 

Our customers say...

"The Real Story Group put their trademark stamp of insight, depth of understanding, candor and overall industry smarts in The Digital & Media Asset Management Research. For anyone working to develop an understanding of what digital asset management is, or what lessons can be distilled from dozens of first- and second-generation implementations, or read a perceptive, engaging recap of the vendor landscape, this is an outstanding resource. With a level of readability that makes accessible, at-your-fingertips, and ready-to-use content, this research is a long-awaited contribution to the field of digital asset management."

David Lipsey, Partner, Media & Entertainment at Optimity Advisors

Other Digital Asset Management posts

Navigating the DAM Divide

  • October 29, 2018

RSG has seen an emerging divide between Digital Asset Management vendors who can handle really complex business scenarios and those oriented towards simpler use cases....

DAM Scenario 4: Product Asset Management

  • October 24, 2018

Scenario #4 in RSG's roster DAM vendor evaluation criteria is an essential use case for enterprises whose assets directly relate to products....

MD