[On Demand Webinar] How to Select the Right CDP

  • 21-Aug-2018

Packaged Customer Data Platform (CDP) technology has gotten hot in the past few years for very good reasons: building homegrown data aggregation layers can prove hard and inflexible. CDPs can give marketers a much more adaptable environment to unify customer and prospect records.

Customer Digital Engagement Reference Model
CDPs can serve as a critical layer in your customer digital technology stack

Vendors have taken note of the opportunity and now you can chose from more than 20 plausible CDP platforms. Which one is right for you?  On the surface they mostly look the same, but underneath the covers they can actually behave quite differently.

View this recorded webinar, where my colleague Tony Byrne shows you how to pick the right CDP for your enterprise. Based on RSG's usual hard-hitting evaluations of major CDP vendors, Tony takes a tour of the market and offers a practical methodology for selecting the platform best suited to your particular needs. 

What [Webinar] How to Select the Right CDP

Access the recording here.

Then use the share buttons below to invite your colleagues. Enjoy!

Other Customer Data Platforms posts

CDP Scenario 2: Predictive Analytics

  • November 1, 2018

Most CDP vendors offer reporting and dashboard services to analyze unified customer profile information. Some then go a step further to provide predictive analytics....

Do You Need a CDP for Golden Customer Records?

  • October 30, 2018

Everyone wants an aggregated interface into their customer data — a unified view of definitive or "golden" customer data and segments to deploy across all engagement channels. To get there, you have to aggregate the data from a variety of sources, then clean and disambiguate it....

What Is a CDP?

  • October 23, 2018

At its core, a Customer Data Platform (CDP) provides you a packaged data backbone....

MD