[On Demand Webinar] How to Select the Right CDP

  • 14-Feb-2019

Packaged Customer Data Platform (CDP) technology has gotten hot in the past few years for very good reasons: building homegrown data aggregation layers can prove hard and inflexible. CDPs can give marketers a much more adaptable environment to unify customer and prospect records.

Customer Digital Engagement Reference Model
CDPs can serve as a critical layer in your customer digital technology stack

Vendors have taken note of the opportunity and now you can chose from more than 20 plausible CDP platforms. Which one is right for you?  On the surface they mostly look the same, but underneath the covers they can actually behave quite differently.

View this recorded webinar, where my colleague Tony Byrne shows you how to pick the right CDP for your enterprise. Based on RSG's usual hard-hitting evaluations of major CDP vendors, Tony takes a tour of the market and offers a practical methodology for selecting the platform best suited to your particular needs.

What [Webinar] How to Select the Right CDP

Access the recording here.

Then use the share buttons below to invite your colleagues. Enjoy!

Other Customer Data Platforms posts

SAP Announces CDP

  • May 9, 2019

Keeping all your customer data in once place is a great objective. However, what that place should be is a tricky question....

New Stack Advisory Offering

  • April 19, 2019

The service is designed to support the harried MarTech or OmniCX stack owner. Let's call her Stacy...

[Webinar] Relief for the Harried Stack Owner

  • April 12, 2019

How can stack owners respond to growing demands and an abundance choices? Learn what will make you most successful as you move your enterprise into the omnichannel era....

MD