2018 Digital Asset Management (DAM) Market Overview

  • 28-Mar-2018

The Digital Asset Management (DAM) technology marketplace continues to evolve. In 2018, we see a serious bifurcation, though, between DAM platforms that can support complex marketing use cases and those that can’t. In 2018, the gap is real and is getting wider.

Why does this matter to you? You need to understand which side of the canyon your enterprise is today and where you're heading tomorrow to make sure your DAM vendor can help, not hinder, your initiatives.

In this 2018 DAM Market Overview recording, available now for subscribers to RSG's DAM research and decision tools, I break down 6 key findings that are causing this "DAM Divide." The session concludes with some advice about how to navigate this evolving marketplace.

Our customers say...

"I was thrilled at the level of detail and the depth of honesty in The Digital Asset Management Research. Other research tends to want to rate a company for gold stars or magic numbers, but glosses over the real workings and customer experiences of the given vendor. This research is more valuable, and certainly more tangible than what other analysts have put forth."

Faith Robinson, Content Strategist & Industry Thought Leader

Other Digital Asset Management posts

Navigating the DAM Divide

  • October 29, 2018

RSG has seen an emerging divide between Digital Asset Management vendors who can handle really complex business scenarios and those oriented towards simpler use cases....

DAM Scenario 4: Product Asset Management

  • October 24, 2018

Scenario #4 in RSG's roster DAM vendor evaluation criteria is an essential use case for enterprises whose assets directly relate to products....

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