2018 Digital Asset Management (DAM) Market Overview

The Digital Asset Management (DAM) technology marketplace continues to evolve. In 2018, we see a serious bifurcation, though, between DAM platforms that can support complex marketing use cases and those that can’t. In 2018, the gap is real and is getting wider.

Why does this matter to you? You need to understand which side of the canyon your enterprise is today and where you're heading tomorrow to make sure your DAM vendor can help, not hinder, your initiatives.

In this 2018 DAM Market Overview recording, available now for subscribers to RSG's DAM research and decision tools, I break down 6 key findings that are causing this "DAM Divide." The session concludes with some advice about how to navigate this evolving marketplace.


Our customers say...

"The Digital Asset Management Research is a straightforward, comprehensive report that's invaluable to anyone considering or implementing digital asset management. With a no-nonsense approach to evaluating the major vendors and best practices, this report is a true handbook. It's my new bedside reading..."


Faith Robinson, Content Strategist & Industry Thought Leader

Other Digital Asset Management posts

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To navigate this dynamic environment, we are excited to announce a must-attend webinar: "DAM Trends to Watch in 2024," scheduled for February 28, 2024, at 01:00 pm ET / 18:00 UTC. This webinar is designed to accelerate and align your DAM initiatives with the evolving marketplace, ensuring your strategies are current and ahead of the curve.

DAM New York 2023: Year 20!

Henry Stewart’s next in-person event, DAM New York 2023 (aka the World’s largest event dedicated to Digital Asset Management) is the 20thyear of the conference!

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After a few long years, we are now just a few weeks away from the DAM community reconvening on the West Coast.