2018 Digital Asset Management (DAM) Market Overview

  • 28-Mar-2018

The Digital Asset Management (DAM) technology marketplace continues to evolve. In 2018, we see a serious bifurcation, though, between DAM platforms that can support complex marketing use cases and those that can’t. In 2018, the gap is real and is getting wider.

Why does this matter to you? You need to understand which side of the canyon your enterprise is today and where you're heading tomorrow to make sure your DAM vendor can help, not hinder, your initiatives.

In this 2018 DAM Market Overview recording, available now for subscribers to RSG's DAM research and decision tools, I break down 6 key findings that are causing this "DAM Divide." The session concludes with some advice about how to navigate this evolving marketplace.

Our customers say...

"This research is an excellent review of the DAM technology marketplace. For anyone considering a DAM deployment or taking the next steps to build on an existing system, RSG's Digital Asset Management Research is an essential reference. Whatever your background or role in your particular project, you will find the information and answers that you are looking for."

John Gaylor, Head of Product Marketing, Gorkana Group

Other Digital Asset Management posts

DAM Is Critical in 2018

  • April 12, 2018

We all need to manage digital and media assets as first-class objects. Where are you on this journey?...