2018 Digital Asset Management (DAM) Market Overview

  • 28-Mar-2018

The Digital Asset Management (DAM) technology marketplace continues to evolve. In 2018, we see a serious bifurcation, though, between DAM platforms that can support complex marketing use cases and those that can’t. In 2018, the gap is real and is getting wider.

Why does this matter to you? You need to understand which side of the canyon your enterprise is today and where you're heading tomorrow to make sure your DAM vendor can help, not hinder, your initiatives.

In this 2018 DAM Market Overview recording, available now for subscribers to RSG's DAM research and decision tools, I break down 6 key findings that are causing this "DAM Divide." The session concludes with some advice about how to navigate this evolving marketplace.

Our customers say...

"The Real Story Group celebrates its 'vendor neutrality'. But it's not a neutrality that avoids taking positions. Far from it, their opinions are clearly stated, always well informed, and invariably fair."

Patricia Connelly, CEO at Henry Stewart Conferences and Events

Other Digital Asset Management posts

New Stack Advisory Offering

  • April 19, 2019

The service is designed to support the harried MarTech or OmniCX stack owner. Let's call her Stacy...

[Webinar] The New Omnichannel Stack

  • March 18, 2019

Welcome to the new era of Omnichannel. Learn why your MarTech or DX Stack may not be delivering the Omnichannel promise....

What Is a Real Quadrant?

  • March 5, 2019

Customers have a love-hate relationship with marketplace "quadrant" diagrams. You suspect there's something not right in the arbitrary positioning...and you're correct!...

MD