DAM Is Critical in 2018

  • 12-Apr-2018

Digital Asset Management (DAM) has finally reached a tipping point. Digital marketing has become increasingly visual. And this means we all need to manage digital and media assets as first-class objects. Where are you on this journey?

Whether you're still struggling with shared drives and first-generation image repositories, or you're ready to position DAM as the prime content engine underneath your marketing technology stack, you now have an unusually wide range of options to address these challenges. But with this array of options comes the obligation to make good choices.

Make the Right Decisions in 2018

As you navigate this landscape, here's a guide to some tools, resources, and information to help you make the right Digital Asset Management technology decisions this year.

Tools to Help

Try the DAM ShortList Builder

Compare DAM vendors head-to-head

Assess your DAM effectiveness

2018 DAM Market Overview

Next Steps

Download a free sample of RSG's DAM vendor evaluation research (NorthPlains)

Watch this fast-paced webinar on selecting the right DAM

Subscribe to RSG's research and advisory services now and get all the insider goodies

Other Resources

What Is a Digital Asset?

Do You Need Digital Asset Management?

DAM vs. MAM - What's the Difference?

Example DAM User Journey

I'd value your feedback...contact me here.

 

Our customers say...

"The Real Story Group put their trademark stamp of insight, depth of understanding, candor and overall industry smarts in The Digital & Media Asset Management Research. For anyone working to develop an understanding of what digital asset management is, or what lessons can be distilled from dozens of first- and second-generation implementations, or read a perceptive, engaging recap of the vendor landscape, this is an outstanding resource. With a level of readability that makes accessible, at-your-fingertips, and ready-to-use content, this research is a long-awaited contribution to the field of digital asset management."

David Lipsey, Partner, Media & Entertainment at Optimity Advisors

Other Digital Asset Management posts

What Is a Real Quadrant?

  • August 14, 2018

Customers and consultants have a love-hate relationship with marketplace "quadrant" diagrams. You suspect there's something not right in the arbitrary positioning...and you're correct!...

DAM Buyers Beware

  • July 16, 2018

Both Forrester and Gartner have published their quadrants or list of "Top DAM vendors" for 2018. For buyers' sake, I wish they had continued to ignore the space entirely....

MD