DAM Is Critical in 2018

  • 12-Apr-2018

Digital Asset Management (DAM) has finally reached a tipping point. Digital marketing has become increasingly visual. And this means we all need to manage digital and media assets as first-class objects. Where are you on this journey?

Whether you're still struggling with shared drives and first-generation image repositories, or you're ready to position DAM as the prime content engine underneath your marketing technology stack, you now have an unusually wide range of options to address these challenges. But with this array of options comes the obligation to make good choices.

Make the Right Decisions in 2018

As you navigate this landscape, here's a guide to some tools, resources, and information to help you make the right Digital Asset Management technology decisions this year.

Tools to Help

Try the DAM ShortList Builder

Compare DAM vendors head-to-head

Assess your DAM effectiveness

2018 DAM Market Overview

Next Steps

Download a free sample of RSG's DAM vendor evaluation research

Watch this fast-paced webinar on selecting the right DAM

Subscribe to RSG's research and advisory services now and get all the insider goodies

Other Resources

What Is a Digital Asset?

Do You Need Digital Asset Management?

DAM vs. MAM - What's the Difference?

Example DAM User Journey

I'd value your feedback...contact me here.

 

Our customers say...

"This research is an excellent review of the DAM technology marketplace. For anyone considering a DAM deployment or taking the next steps to build on an existing system, RSG's Digital Asset Management Research is an essential reference. Whatever your background or role in your particular project, you will find the information and answers that you are looking for."

John Gaylor, Head of Product Marketing, Gorkana Group

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