DAM Is Critical in 2018

  • 12-Apr-2018

Digital Asset Management (DAM) has finally reached a tipping point. Digital marketing has become increasingly visual. And this means we all need to manage digital and media assets as first-class objects. Where are you on this journey?

Whether you're still struggling with shared drives and first-generation image repositories, or you're ready to position DAM as the prime content engine underneath your marketing technology stack, you now have an unusually wide range of options to address these challenges. But with this array of options comes the obligation to make good choices.

Make the Right Decisions in 2018

As you navigate this landscape, here's a guide to some tools, resources, and information to help you make the right Digital Asset Management technology decisions this year.

Tools to Help

Try the DAM ShortList Builder

Compare DAM vendors head-to-head

Assess your DAM effectiveness

2018 DAM Market Overview

Next Steps

Download a free sample of RSG's DAM vendor evaluation research

Watch this fast-paced webinar on selecting the right DAM

Subscribe to RSG's research and advisory services now and get all the insider goodies

Other Resources

What Is a Digital Asset?

Do You Need Digital Asset Management?

DAM vs. MAM - What's the Difference?

Example DAM User Journey

I'd value your feedback...contact me here.

 

Our customers say...

"Real Story Group offers exhaustive coverage of globally available Digital Asset Management Research products. I have seen their reports and have compared them with the ones by Gartner and Forrester. Real Story Group's report on DAM systems is the best in the world."

Punit Dhandhania, Content Architecture, Workflows, Systems & Strategies Consultant, Independent Consultant

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