Digital Asset Management (DAM) has finally reached a tipping point. Digital marketing has become increasingly visual. And this means we all need to manage digital and media assets as first-class objects. Where are you on this journey?
Whether you're still struggling with shared drives and first-generation image repositories, or you're ready to position DAM as the prime content engine underneath your marketing technology stack, you now have an unusually wide range of options to address these challenges. But with this array of options comes the obligation to make good choices.
Make the Right Decisions in 2018
As you navigate this landscape, here's a guide to some tools, resources, and information to help you make the right Digital Asset Management technology decisions this year.
Tools to Help
Try the DAM ShortList Builder
Compare DAM vendors head-to-head
Assess your DAM effectiveness
2018 DAM Market Overview
Download a free sample of RSG's DAM vendor evaluation research (NorthPlains)
Watch this fast-paced webinar on selecting the right DAM
Subscribe to RSG's research and advisory services now and get all the insider goodies
What Is a Digital Asset?
Do You Need Digital Asset Management?
DAM vs. MAM - What's the Difference?
Example DAM User Journey
I'd value your feedback...contact me here.
Our customers say...
"The Real Story Group put their trademark stamp of insight, depth of understanding, candor and overall industry smarts in The Digital & Media Asset Management Research. For anyone working to develop an understanding of what digital asset management is, or what lessons can be distilled from dozens of first- and second-generation implementations, or read a perceptive, engaging recap of the vendor landscape, this is an outstanding resource. With a level of readability that makes accessible, at-your-fingertips, and ready-to-use content, this research is a long-awaited contribution to the field of digital asset management."
David Lipsey, Partner, Media & Entertainment at Optimity Advisors