On-Demand: Town Hall Debate on Design Thinking and Tech Selection

  • 6-Nov-2017

Last month, Rosenfeld Media founder Lou Rosenfeld and Right Way to Select Technology book authors Tony Byrne and Jarrod Gingras held a one-hour town hall discussion on how to apply design thinking to technology procurement.

Watch the recorded Town Hall here.

When you mention “tech selection,” people frequently groan and bring up horror stories from past failures.  But does picking the right tools for digital modernization always have to be so hard?  Applying a more design-thinking approach as a replacement for traditional waterfall methods can transform the front end of your technology projects.

In this town hall format, three experts shared their experiences and stories, answered questions, and offered some practical advice.

Review any time on-demand.

 

Our customers say...

"RSG covers the nitty gritty, behind-the-scenes, real-life "gotchas" that are important to help distinguish the various products. Your "requirements builders" are awesome - they give us some very clear ideas about how to start talking with our stakeholders. This is all wonderful stuff."

Leona Coffee, Director, Central Web Office National Academy of Sciences

Other Customer Relationship Management posts

Do You Need a Customer Data Platform?

  • November 17, 2017

This advisory paper takes a look at CDPs: what they are, how they are different from DMPs or CRMs, and why you might need one...