Apply Design Thinking to Technology Selection

  • 12-Sep-2017

I'm very excited to share that our new book The Right Way to Select Technology, was officially released today by Rosenfeld Media.

Book cover and blurb from Michael Krigsman

From today's media advisory:

"Digital teams should replace outdated, waterfall-based approaches to technology selection with a more agile and adaptive process better suited to modern enterprise environments..."

The pre-order special has expired, but you can obtain bulk discounts by ordering for your team.  As always, you can also purchase ebook-only copies, though I think the printed version smells better...

 

Our customers say...

"RSG covers the nitty gritty, behind-the-scenes, real-life "gotchas" that are important to help distinguish the various products. Your "requirements builders" are awesome - they give us some very clear ideas about how to start talking with our stakeholders. This is all wonderful stuff."

Leona Coffee, Director, Central Web Office National Academy of Sciences

Other Customer Relationship Management posts

Do You Need a Customer Data Platform?

  • November 17, 2017

This advisory paper takes a look at CDPs: what they are, how they are different from DMPs or CRMs, and why you might need one...