[On-Demand Briefing] How to convince your boss to fund DAM: Building the business case

  • 15-Aug-2017

Managing digital assets is no longer a “nice to have” but a “must have” for organizations in many industries.

The rapid growth of digital media and the delayed recognition of the need to manage it, however, often catches many enterprises by surprise. Enterprises tend to have a limited understanding of the real scope and severity of just how poorly managed their digital media is and of all the work involved in producing, maintaining, or delivering their digital media products and artifacts.  At a senior management level, most organizations lack the appreciation, understanding, or perspective for the severity of the problem. They don’t recognize its impact on the business and the value that DAM technology can provide.

In this session, we explored the key benefits that proper digital asset management promises. We also share with you the real story on the costs that you need to plan for when building a business case for your DAM project.

 

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Our customers say...

"This research is an excellent review of the DAM technology marketplace. For anyone considering a DAM deployment or taking the next steps to build on an existing system, RSG's Digital Asset Management Research is an essential reference. Whatever your background or role in your particular project, you will find the information and answers that you are looking for."

John Gaylor, Head of Product Marketing, Gorkana Group

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