[On-Demand Briefing] Revisit Your MarTech Stack

  • 10-Aug-2017

The typical enterprise employs 10 - 24 different tools in their MarTech stack, but the nature and usage of those toolsets varies widely from organization to organization.  Led by my colleague Tony Byrne, this briefing offers three new approaches to examining your MarTech architectures, to help you set effective investment priorities going forward.

In a fast-paced, 30-minute tour, Tony explored alternate approaches to evaluating your current MarTech stack, and provide practical advice for shaping your enterprise architecture going forward.

MarTech Stack

Access this briefing here.

 

Our customers say...

"I was really excited to preview RSG's Digital Marketing Technology evaluations. It's great to have a resource that explains what vendors really do, rather than what they say they do."

Gino Bona, Digital Marketing Consultant

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