Notions of "scale" in digital are always tricky, but still often important. While we tend to examine technology in terms of scenario fit and strategic considerations, certain filtering attributes can also matter. One key attribute for Web Content & Experience Management (WCM) technology is sheer size of the digital publishing environment.
We decided to address this head-on in RSG's "RealQuadrant" shortlist builder and vendor comparison tool. For WCM, RealQuadrant was sometimes delivering results that, while accurate from a feature fit, included vendors who in real life would prove simply too big or too small for your enterprise needs.
So we added a new (optional) question to the upfront filtering for WCM. Here's a screen.
Note that we don't make value judgements about what vendors can and can't support. There's a role for simpler and more complex tools in any market. And this new criterion helps ensure that you don't waste your time on super high-end tools for smaller WCM operations just as much as it filters out the lower-end tools for truly large operations.
And again, there's more to scalability than size. Fortunately, the WCM scenario choices in RealQuadrant allow you to further filter and match more richly against the complexity and nature of your specific environments. (You can also weight scenarios, to find even closer vendor matches.)
Try it out and let me know what you think!