North Plains DAM - Pros and Cons

  • 2-Jun-2017

Digital Asset Management vendor North Plains has been selling its "Telescope" DAM for more than a decade. But now the platform has a new name ("NEXT") and a new delivery model, having been moved to the cloud. Despite the fresh name, it's not entirely new.

RSG's Digital Asset Management research includes an evaluation of North Plains against our tough criteria. So where does deploying NEXT makes sense...and when would you want to look at alternatives?

Hint: two charts tell most of the story.

Functional Fit

In terms of use cases, NEXT (a conglomeration of several legacy tools) has an unusually broad footprint.  The question you have to ask is whether, as a jack of many trades, will it master the scenarios most important to you. Consider this screen from RSG's report.

North Plains Scenario Ratings
Source: RSG Digital Asset Management Vendor Evaluations (click to enlarge)

Strategic Fit

At RSG we evaluate every vendor according to ten strategic considerations.  While sometimes intangible, these criteria can prove decisive for an enterprise customer about to embark on a long-term relationship with a particular technology supplier.

With North Plains, your long-term risks are likely to revolve more around the vendor than the community or the technology.  With other DAM tools, it can be completely the other way around (stronger vendor, thinner technology base).

North Plains Strategic Considerations
Source: RSG Digital Asset Management Vendor Evaluations (click to enlarge)

Advice for You

There's no perfect DAM solution out there.  But in a market with nearly 3-dozen viable players, you're very likely to find an excellent match if you do the right diligence.  As always, RSG is here to help.

Meantime, you can download the complete NEXT evaluation now; it's a complimentary excerpt of the full report.

 

Our customers say...

"The Real Story Group put their trademark stamp of insight, depth of understanding, candor and overall industry smarts in The Digital & Media Asset Management Research. For anyone working to develop an understanding of what digital asset management is, or what lessons can be distilled from dozens of first- and second-generation implementations, or read a perceptive, engaging recap of the vendor landscape, this is an outstanding resource. With a level of readability that makes accessible, at-your-fingertips, and ready-to-use content, this research is a long-awaited contribution to the field of digital asset management."

David Lipsey, Partner, Media & Entertainment at Optimity Advisors

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