Contrasting the Marketing Clouds - Adobe, IBM, Oracle, Salesforce

  • 20-Apr-2017

Over the past five years interest in "Marketing Clouds" — platforms that nominally support a broad range of marketing use cases — has shot up tremendously. Amid a crowded MarTech space with thousands of niche vendors, these platforms strive to become anchors for the rest of your MarTech stack. Yet it turns out they're quite different from each other.

In terms of market share / mindshare, the four leading marketing platform vendors are Adobe, IBM, Oracle, and Salesforce.

Google Trends Report for Marketing Clouds
Figure 1: The blue line represents the volume of Google searches in the US for the term "marketing cloud" and shows an upward trajectory since 2012. The other lines represent search terms for different marketing clouds. (Click for larger rendition.)

At RSG we've just released an advisory paper "Contrasting the Major Marketing Clouds" for our MarTech research subscribers. In this brief, you'll find:

  • Pros and cons of the different platforms
  • Top similarities and differences among them
  • Major acquisitions of each vendor
  • Ratings for key marketing use cases
  • Ratings for strategic technology considerations
  • And more..

Contrasting the Major Marketing Clouds
Figure 2: RSG Advisory Briefing - Contrasting the Major Marketing Clouds

This brief is an excellent way for marketing / technology executives to quickly gain a comparative understanding of the leading marketing clouds.

In addition to these platforms, there are several other marketing suites that may also suit your requirements. Consult our Campaign and Lead Management Technology Evaluations research for in-depth reviews.;

The briefing is available for immediate download to our Campaign and Lead Management Technology research subscribers.

If you are not yet a subscriber, check out a complementary sample evaluation and get in touch with us

 

 

Our customers say...

"I expected the quality and RSG absolutely delivered. What I did not expect are the laugh-out-loud moments of your humor shining through. Your report is a masterpiece of technical writing liberally laced with truth and a dash or two of snark. The vendor evaluations are FUN to read. I can't remember the last time I had fun reading technical information. Thank you for this awesome experience."

Leona Coffee, Director, Central Web Office National Academy of Sciences

Other Marketing Automation & Campaign / Lead Management posts

Join Us for MarTech Trends and Secrets

  • May 3, 2017

MarTech Webinar Series and an Advisory:
1. MarTech Trends (Public)
2. MarTech Secrets (Subscribers Only) 3. Advisory: Contrasting Marketing Clouds (Subscribers Only)...

What Is a Real Quadrant?

  • April 12, 2017

Customers and consultants have a love-hate relationship with marketplace "quadrant" diagrams. You love the visual simplicity, but you hate the oversimplification of large, complex marketplaces and the abstract nature of vendor scoring....