Do You Have the Right DAM Vendor for Your Industry?

  • 3-Apr-2017

Digital Asset Management (DAM) has always been considered a horizontal technology, but as the market has evolved, more vendors are focusing on particular industry verticals. In RSG's full DAM vendor evaluation research, we rate the knowledge and experience of 34 vendors across nine different verticals:

  • Advertising & Creative Agencies
  • Fast-Moving Consumer Goods
  • Government
  • Manufacturing
  • Media & Entertainment
  • Nonprofit, Education, & Heritage
  • Pharmaceutical, Healthcare, & Medical
  • Retail & E-commerce

Here's a breakdown of the vendors that rate highly (three or better on a five-point scale) in a few key verticals.

DAM Vendors by Verticals

This evolution has caused vertical focus to become another important factor to consider when building your DAM vendor shortlist.

To address this dimension, we recently added vertical capabilities to the list of usage scenarios in RSG's RealQuadrant ShortList Generator:

ShortList Generator

You can build your own RealQuadrant to see if your shortlisted vendors have the right vertical capabilities for your industry. You'll find a complimentary trial version, then don't hesitate to contact us about becoming a subscriber to see the full monty.

 

Our customers say...

"The Real Story Group put their trademark stamp of insight, depth of understanding, candor and overall industry smarts in The Digital & Media Asset Management Research. For anyone working to develop an understanding of what digital asset management is, or what lessons can be distilled from dozens of first- and second-generation implementations, or read a perceptive, engaging recap of the vendor landscape, this is an outstanding resource. With a level of readability that makes accessible, at-your-fingertips, and ready-to-use content, this research is a long-awaited contribution to the field of digital asset management."

David Lipsey, Partner, Media & Entertainment at Optimity Advisors

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