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"The Real Story Group put their trademark stamp of insight, depth of understanding, candor and overall industry smarts in The Digital & Media Asset Management Research. For anyone working to develop an understanding of what digital asset management is, or what lessons can be distilled from dozens of first- and second-generation implementations, or read a perceptive, engaging recap of the vendor landscape, this is an outstanding resource. With a level of readability that makes accessible, at-your-fingertips, and ready-to-use content, this research is a long-awaited contribution to the field of digital asset management."

David Lipsey, Partner, Media & Entertainment at Optimity Advisors

Other Digital Asset Management posts

New CRM Evaluation Research

  • June 5, 2017

Customer Relationship Management is increasingly the backbone of MarTech and digital customer engagement. After many requests from RSG subscribers to apply our rigorous evaluation methodology to this marketplace, we decided to add a new vendor evaluation stream...

North Plains DAM - Pros and Cons

  • June 2, 2017

RSG's Digital Asset Management research includes an evaluation of North Plains against our tough criteria. So where does deploying NEXT makes sense...and when would you want to look at alternatives?...