2017 Campaign & Lead Management Technology Logo Landscape

  • 11-Jan-2017

What's happening in the world of marketing technology? Here is RSG's 2017 Campaign & Lead Management Technology Marketplace Logo Landscape.

It shows how the 14 MarTech options we evaluate in the Campaign & Lead Management Technology Report fall into two groupings:

  • Digital Marketing Platforms
  • Campaign & Lead Management Technology

Campaign & Lead Management Technology

You can download a high-res copy to share with colleagues.

Of course, these categories are generalizations and you will want to build your own realistic quadrant.  Outbound marketing technology is undergoing major changes right now, so it makes sense to cast a wide net.

In fact, I recommend focusing first on business objectives -- like you'll find in our Decision tools: RealQuadrant, RealTime, and RealScore -- as a good starting point for deeper investigation.

If you want to learn how RSG's CMO-friendly research can help you make better decisions, please reach out to me directly to discuss your options.

Our customers say...

"I expected the quality and RSG absolutely delivered. What I did not expect are the laugh-out-loud moments of your humor shining through. Your report is a masterpiece of technical writing liberally laced with truth and a dash or two of snark. The vendor evaluations are FUN to read. I can't remember the last time I had fun reading technical information. Thank you for this awesome experience."

Leona Coffee, Director, Central Web Office National Academy of Sciences

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  • July 6, 2017

As Microsoft aggressively "cloudifies" its solution portfolio though, we're witnessing some major changes happening to the product line. What are the implications for you as a customer?...