2017 Digital Asset Management Market Analysis

  • 12-Jan-2017

We've just published RSG's 2017 analysis of the state of DAM, looking in-depth at trends such as agency de-coupling, web-to-print and product information management integrations, as well as image auto-recognition. The advisory paper elucidates how you should be approaching these developments and potentially working them into your plans for 2017 and beyond.

In 2016, Digital Asset Management became more of a “household” term, establishing itself as a cornerstone technology underpinning all digital content distribution. As companies open their silos and start to understand how DAM and its core competency as a metadata engine could be automated — pushing and pulling assets and data to business-critical operations — a fundamental shift in thinking began to take place.

Digital and Media Asset Management Logo Landscape

DAM technology now plays a key role in the creation, reuse, and repurposing of concepts, ideas, and content at both the creation and curation stages. DAM’s success is increasingly measured in terms of asset findability and reuse, cost reductions at the agency level and beyond, and a quantitative — as well as qualitative — return on brand investment.

RSG DAM stream subscribers can access the full marketplace analysis immediately.  Perhaps your employer already subscribes?  Find out how to check.

 

Our customers say...

"The Real Story Group put their trademark stamp of insight, depth of understanding, candor and overall industry smarts in The Digital & Media Asset Management Research. For anyone working to develop an understanding of what digital asset management is, or what lessons can be distilled from dozens of first- and second-generation implementations, or read a perceptive, engaging recap of the vendor landscape, this is an outstanding resource. With a level of readability that makes accessible, at-your-fingertips, and ready-to-use content, this research is a long-awaited contribution to the field of digital asset management."

David Lipsey, Partner, Media & Entertainment at Optimity Advisors

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2018 Digital Asset Management (DAM) Market Overview

  • March 28, 2018

The Digital Asset Management (DAM) technology marketplace continues to evolve. In 2018, we see a serious bifurcation, though, between DAM platforms that can support complex marketing use cases and those that can’t. In 2018, the gap is real and is getting wider....