The latest release in RSG's "Logo Landscape Series" is the 2017 Digital & Marketing Asset Management Logo Landscape. It shows how the 34 Digital & Media Asset Management options we evaluate in the Digital & Marketing Asset Management Report fall into four groupings:
- Large Enterprise Suite Vendors
- Pure-play Digital Asset Management: Primarily On-Premise
- Pure-play Digital Asset Management: Primarily Cloud-Based
- Open Source Digital Asset Management Projects
Of course, these categories are merely a starting point for further investigation. A smart customer will look across category segments and focus on her firm's unique needs and use-cases when seeking the right match.
For starters, I recommend identifying your key scenarios — as you can do in RSG's Real Quadrant tool.
If RSG's non-nonsense evaluations can help you make the right decisions, please let us know.