For Enterprise Social, Is Adoption Everything?

  • 3-Nov-2016

In our recent Town Hall debate, ESN guru Dion Hinchcliffe and I took opposite views on the importance of user adoption in enterprise social-collaboration.

"Adoption" has always been one of my least favorite metrics. Dion made the important point that if your goal is to create a more collaborative enterprise ethic, then adoption becomes an important metric.

Here's the short exchange.

Want to see the entire debate? You can access the full video at any time.


Our customers say...

"Setting aside the hype and buzzwords of social media technology, RSG offers a clear, objective and comprehensive review of software products and vendors with a specific focus on their applicability to the enterprise. Before embarking on a collaboration or social media project, this research should be any company's first investment."

Heidi Strom Moon, Director of Marketing, CDG Interactive

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