In our recent Town Hall debate, ESN guru Dion Hinchcliffe and I took opposite views on the importance of user adoption in enterprise social-collaboration.

"Adoption" has always been one of my least favorite metrics. Dion made the important point that if your goal is to create a more collaborative enterprise ethic, then adoption becomes an important metric.

Here's the short exchange.

#socth @dhinchcliffe is playing devils advocate on #ESN adoption, but says there is a tipping point at around !2% adoption level

— jedpc (@jedpc) September 14, 2016

What about adoption? Without adoption, you can't get value @dhinchcliffe #esn #socth

— Catherine Shinners (@catshinners) September 14, 2016

Want to see the entire debate? You can access the full video at any time.