Have most organizations solved basic DAM challenges?
In a recent conversation on Digital & Marketing Asset Management, DAM expert Theresa Regli and RSG founder Tony Byrne analyzed whether and how organizations can overcome common barriers to successful asset management.
In this short excerpt, see Theresa's take on the topic:
"The Real Story Group put their trademark stamp of insight, depth of understanding, candor and overall industry smarts in The Digital & Media Asset Management Research. For anyone working to develop an understanding of what digital asset management is, or what lessons can be distilled from dozens of first- and second-generation implementations, or read a perceptive, engaging recap of the vendor landscape, this is an outstanding resource. With a level of readability that makes accessible, at-your-fingertips, and ready-to-use content, this research is a long-awaited contribution to the field of digital asset management."
David Lipsey, Partner, Media & Entertainment at Optimity Advisors