Have most organizations solved basic DAM challenges?

  • 31-Oct-2016

In a recent conversation on Digital & Marketing Asset Management, DAM expert Theresa Regli and RSG founder Tony Byrne analyzed whether and how organizations can overcome common barriers to successful asset management.

In this short excerpt, see Theresa's take on the topic:

Want to learn from the entire discussion? You can access the full recording now.

Our customers say...

"The Real Story Group put their trademark stamp of insight, depth of understanding, candor and overall industry smarts in The Digital & Media Asset Management Research. For anyone working to develop an understanding of what digital asset management is, or what lessons can be distilled from dozens of first- and second-generation implementations, or read a perceptive, engaging recap of the vendor landscape, this is an outstanding resource. With a level of readability that makes accessible, at-your-fingertips, and ready-to-use content, this research is a long-awaited contribution to the field of digital asset management."

David Lipsey, Klaris IP

Other Digital Asset Management posts

Non-disclosure is a non-starter

  • February 15, 2019

It bears discussing one more time: vendor NDAs are not conducive to telling the real story to enterprise technology customers...

DAM Scenario 12: Media Library Review and Approval

  • February 15, 2019

This scenario occurs regularly in marketing departments and traditional entertainment and media companies. Colleges and universities use it to provide rich media material or for e-learning modules....

MD