[On-Demand] Fireside Chat: DAM in the Digital Marketing Toolkit

  • 25-Oct-2016

Last week Tony Byrne and I hosted a live podcast about the evolution of DAM and why "DAM isn't just DAM anymore". In this live session, we discussed DAM in the bigger picture of digital marketing technology.

The following toppics were discussed:

  1. Have most organizations solved basic DAM challenges yet? What are the biggest barriers?
  2. How has the DAM marketplace evolved since you’ve covered the market?
  3. What can WCM tools, and SharePoint, do and not do when it comes to image and video management?
  4. Is DAM a workflow tool?
  5. What is MAM and what does it mean?

Access the video presentation.

SP and Digital Workplace

 

Access the video presentation.

 

Our customers say...

"Time and time again, when I seek to discover what influenced the success of a DAM project, I hear a common phrase: "we signed on with Real Story Group." I know why - their practical advice, their in-depth attention to what works and what doesn't, and their careful, ceaseless research - means that when a company turns to them, that the words "best practice" really mean that!"

David Lipsey, Klaris IP

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