Last week Tony Byrne and I hosted a live podcast about the evolution of DAM and why "DAM isn't just DAM anymore". In this live session, we discussed DAM in the bigger picture of digital marketing technology.
The following toppics were discussed:
- Have most organizations solved basic DAM challenges yet? What are the biggest barriers?
- How has the DAM marketplace evolved since you’ve covered the market?
- What can WCM tools, and SharePoint, do and not do when it comes to image and video management?
- Is DAM a workflow tool?
- What is MAM and what does it mean?