Research Release: Digital & Marketing Asset Management, 34 Tools Evaluated

  • 1-Jul-2016

RSG has just released version 8.0 of our Digital & Marketing Asset Management research, evaluating 34 DAM tools offered by 31 different vendors. 

DAM Logo Landscape

The market has changed a lot in the past few months, as some tools or vendors have been sold or acquired, and others have debuted major new versions.

What I find most interesting is that DAM isn't just DAM anymore — it's evolved into not only a foundational enterprise technology, but it's also inextricably linked to our creative digital workplaces, our marketing technology stacks, and even our product development lifecycles. So we rate not only at how well each tool performs as a DAM, but also at key capabilities like ease of integration and cloud proclivity.

In this new edition, we've reformatted the way we present the research, making it easier to scan and cull out the key points that should influence your buying decisions.

Remember, in addition to reading all the details about the strengths and weaknesses of each vendor, you can also use our evaluation tools and choose the criteria that are most important to you, to quickly get to a short list.

If you're not yet a subscriber, contact us for more information.

Our customers say...

"The Real Story Group put their trademark stamp of insight, depth of understanding, candor and overall industry smarts in The Digital & Media Asset Management Research. For anyone working to develop an understanding of what digital asset management is, or what lessons can be distilled from dozens of first- and second-generation implementations, or read a perceptive, engaging recap of the vendor landscape, this is an outstanding resource. With a level of readability that makes accessible, at-your-fingertips, and ready-to-use content, this research is a long-awaited contribution to the field of digital asset management."

David Lipsey, Partner, Media & Entertainment at Optimity Advisors

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