On-Demand: Ten Myths MarTech Vendors Tell (And What's the Real Story?)

  • 5-Jul-2016

There's a lot of mythology around software, but especially marketing technology. How can you distinguish truth from fiction?

View the recording here.

MarTech leaders have good reason to be excited about innovations in our industry. But what happens when excitement becomes hype and enterprise decision makers create plans based on unproven tools and approaches? New technologies can become lodestones rather than accelerants.

This fast moving session reveals ten myths that vendors espouse, and we share the accompanying realities for each one. Come away with a clearer understanding of the marketplace, and a more practical take on the opportunities available to you.

View the recording on-demand.

 

Our customers say...

"Finally, a review of MarTech suites that takes a critical look at these tools. I found it essential to understanding the promise of these solutions -- as well as some important tool and vendor weaknesses."

Alexander Deligtisch, Founder, Spliteye Multimedia

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