There's a lot of mythology around software, but especially marketing technology. How can you distinguish truth from fiction?
MarTech leaders have good reason to be excited about innovations in our industry. But what happens when excitement becomes hype and enterprise decision makers create plans based on unproven tools and approaches? New technologies can become lodestones rather than accelerants.
This fast moving session reveals ten myths that vendors espouse, and we share the accompanying realities for each one. Come away with a clearer understanding of the marketplace, and a more practical take on the opportunities available to you.