Software Strategy: The Basics of How to Select Software

  • 25-Jul-2016

I recently appeared on Philadelphia radio station WWDB's talk show, The Executive View, to discuss the basics of software selection and implementation. The intended audience is executives who are looking to understand how to approach the complex puzzle of software selection. I invite you to listen to the recording, or if you're building a business case for software selection, share it with your boss.

There's also some fun peripheral discussions about marketing technology specifically, and how you can use it to learn more about your customers.

Our customers say...

"Real Story Group DAM analysts possess a vast range of knowledge, excellent judgment, and a well-developed feel for what matters in practice - all supported with robust evidence. In short RSG thinks, speaks and writes from the standpoint of a careful, knowledgeable, and very experienced user."

Patricia Connelly, CEO at Henry Stewart Conferences and Events

Other Digital Asset Management posts

What Is a Real Quadrant?

  • July 16, 2019

Customers have a love-hate relationship with marketplace "quadrant" diagrams. You suspect there's something not right in the arbitrary positioning...and you're correct!...

Navigating the DAM Divide

  • June 26, 2019

RSG sees a divide between DAM vendors who can handle complex business and marketing scenarios and those oriented towards simpler use cases....

MD