On-Demand: Measuring DAM Effectiveness

  • 17-Jun-2016

Many of you have already implemented Digital & Marketing Asset Management (DAM) technology. So, how well is it going? What could you do differently to gain more value from the investments you've made?

Join Theresa Regli for a fast-paced workshop to learn how you can measure your DAM effectiveness.

View the recording now.

She'll show you how to plot your effectiveness across multiple criteria, including information management, governance, and human capacity.

You'll learn where you need improvement, what steps to take, and how to share some necessary changes with your peers.

View the recording here.

Our customers say...

"This research is an excellent review of the DAM technology marketplace. For anyone considering a DAM deployment or taking the next steps to build on an existing system, RSG's Digital Asset Management Research is an essential reference. Whatever your background or role in your particular project, you will find the information and answers that you are looking for."

John Gaylor, Head of Product Marketing, Gorkana Group

Other Digital Asset Management posts

DAM Is Critical in 2018

  • April 12, 2018

We all need to manage digital and media assets as first-class objects. Where are you on this journey?...

2018 Digital Asset Management (DAM) Market Overview

  • March 28, 2018

The Digital Asset Management (DAM) technology marketplace continues to evolve. In 2018, we see a serious bifurcation, though, between DAM platforms that can support complex marketing use cases and those that can’t. In 2018, the gap is real and is getting wider....