On-Demand: Measuring DAM Effectiveness
Many of you have already implemented Digital & Marketing Asset Management (DAM) technology. So, how well is it going? What could you do differently to gain more value from the investments you've made?
Join Theresa Regli for a fast-paced workshop to learn how you can measure your DAM effectiveness.
View the recording now.
She'll show you how to plot your effectiveness across multiple criteria, including information management, governance, and human capacity.
You'll learn where you need improvement, what steps to take, and how to share some necessary changes with your peers.
View the recording here.
Our customers say...
"The Real Story Group put their trademark stamp of insight, depth of understanding, candor and overall industry smarts in The Digital & Media Asset Management Research. For anyone working to develop an understanding of what digital asset management is, or what lessons can be distilled from dozens of first- and second-generation implementations, or read a perceptive, engaging recap of the vendor landscape, this is an outstanding resource. With a level of readability that makes accessible, at-your-fingertips, and ready-to-use content, this research is a long-awaited contribution to the field of digital asset management."
David Lipsey, Klaris IP