On-Demand: Measuring DAM Effectiveness

  • 17-Jun-2016

Many of you have already implemented Digital & Marketing Asset Management (DAM) technology. So, how well is it going? What could you do differently to gain more value from the investments you've made?

Join Theresa Regli for a fast-paced workshop to learn how you can measure your DAM effectiveness.

View the recording now.

She'll show you how to plot your effectiveness across multiple criteria, including information management, governance, and human capacity.

You'll learn where you need improvement, what steps to take, and how to share some necessary changes with your peers.

View the recording here.

Our customers say...

"I was thrilled at the level of detail and the depth of honesty in The Digital Asset Management Research. Other research tends to want to rate a company for gold stars or magic numbers, but glosses over the real workings and customer experiences of the given vendor. This research is more valuable, and certainly more tangible than what other analysts have put forth."

Faith Robinson, Content Strategist & Industry Thought Leader

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Non-disclosure is a non-starter

  • February 15, 2019

It bears discussing one more time: vendor NDAs are not conducive to telling the real story to enterprise technology customers...

DAM Scenario 12: Media Library Review and Approval

  • February 15, 2019

This scenario occurs regularly in marketing departments and traditional entertainment and media companies. Colleges and universities use it to provide rich media material or for e-learning modules....

MD