On-Demand: Measuring DAM Effectiveness

  • 17-Jun-2016

Many of you have already implemented Digital & Marketing Asset Management (DAM) technology. So, how well is it going? What could you do differently to gain more value from the investments you've made?

Join Theresa Regli for a fast-paced workshop to learn how you can measure your DAM effectiveness.

View the recording now.

She'll show you how to plot your effectiveness across multiple criteria, including information management, governance, and human capacity.

You'll learn where you need improvement, what steps to take, and how to share some necessary changes with your peers.

View the recording here.

Our customers say...

"This research is an excellent review of the DAM technology marketplace. For anyone considering a DAM deployment or taking the next steps to build on an existing system, RSG's Digital Asset Management Research is an essential reference. Whatever your background or role in your particular project, you will find the information and answers that you are looking for."

John Gaylor, Head of Product Marketing, Gorkana Group

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RSG has covered both vendors since practically their inception in our WCM and DAM evaluation research streams. Here's three quick takeaways....

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