With the rise of "Marketing Technology" as a broad need for the enterprise, business and technology leaders are naturally asking about the future role of web content & experience management systems — a market segment now more than two decades old.
Join me next week for a rapid-fire answer.
For now, here's a hint: customers can expect — and should demand — ample innovation in WCM technology in the coming years. The benefits of cloud, mobile, personalization, and other key trends have only begun to reveal themselves. WCM technology is evolving in response, although vendors are moving in different directions.
Date: Wednesday, May 4, 2016
Time: 12:00-12:30 PM EST (16:00-16:30 UTC/GMT)
I look forward to seeing you then.