Digital Marketing Technology Survey Results

  • 28-Apr-2016

RSG conducted an online survey in Q4 2015 to obtain practitioner perspectives on key digital marketing technology-related themes. The final survey results included a cross-section of organizations that were drawn from different industries and geographies.

Overall, the survey shows MarTech tools underperforming, although some enterprises have succeeded at balancing strategy, technology, and internal expertise. Here is a sneak peek at what the survey results show. 

 Marketing Technology Tools Underperforming

MarTech Tools Reality check

Marketing Technology Tools Reality Check

RSG subscribers can download the full report here. Others can download the summary report here. Survey participants who opted to receive the summary report will also receive it via email. 

 

Our customers say...

"Finally, a review of MarTech suites that takes a critical look at these tools. I found it essential to understanding the promise of these solutions -- as well as some important tool and vendor weaknesses."

Alexander Deligtisch, Founder, Spliteye Multimedia

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