How Effective Is Your Web Content and Experience Management Platform?

  • 18-Apr-2017

Let's say you've been publishing websites and other managing digital experiences via a Web Content & Experience management (WCM) platform. It works....but how well? Are you exploiting its full potential? Probably not. But where should you focus your improvements?

Everyone wants to improve. Yet if you're wondering where to allocate your resources over the next couple of years, you're not alone.

For a more rigorous look at your WCM effectiveness, consider completing RSG's RealScore assessment survey. In exchange for ten minutes of your time, you'll see how your WCM efforts compare against your peers.

The self-assessment tool takes you through a detailed tour of WCM capabilities, to give you a better understanding of where you lead and lag.

Key topics include:

  • Organizational Capacity: do you have suitable expertise, governance, and analytics chops
  • Digital Capabilities: to what extent have you mastered content curation, information lifecylce, omnichannel & multilingual engagement, personalization, and campaign management
  • Systems Maturity, which address performance & reliability, customization, administration, and security

Try out RealScore free of charge right now, and let us know what you think.

 

 

Our customers say...

"The Web CMS Research is excellent! Very well written, and you've done a masterful job distinguishing otherwise look-alike vendors!"

Peter Morville, Consultant, Author, Information Architecture for the World Wide Web Consultant, Author, Information Architecture for the World Wide Web

Other Web Content & Experience Management posts

Tech Selection Tip #3: Setting the Right Business Foundations

  • May 22, 2017

Take a clear approach to decision-making to keep the process moving and ensure that decisions reflect broader enterprise priorities. You also want to ensure you have an accurate picture of enterprise maturity and capabilities to incorporate new digital capabilities....

Updates to WCM Vendor Reviews

  • May 19, 2017

Major forces are buffeting the Web Content & Experience Management (WCM) marketplace, and key vendors and open source players are tacking in different directions in response. Some are expanding the scope of functionality, others are narrowing their focus, while others simply sail on like it's still the good old days....

Selection Tip #2 - Build the Right Team

  • May 16, 2017

The main point here is that people with different expertise and responsibilities should have input into the process, although a business leader ultimately drives the decision-making with significant IT input....