Let's say you've been publishing websites and other managing digital experiences via a Web Content & Experience management (WCM) platform. It works....but how well? Are you exploiting its full potential? Probably not. But where should you focus your improvements?
Everyone wants to improve. Yet if you're wondering where to allocate your resources over the next couple of years, you're not alone.
For a more rigorous look at your WCM effectiveness, consider completing RSG's RealScore assessment survey. In exchange for ten minutes of your time, you'll see how your WCM efforts compare against your peers.
The self-assessment tool takes you through a detailed tour of WCM capabilities, to give you a better understanding of where you lead and lag.
Key topics include:
- Organizational Capacity: do you have suitable expertise, governance, and analytics chops
- Digital Capabilities: to what extent have you mastered content curation, information lifecylce, omnichannel & multilingual engagement, personalization, and campaign management
- Systems Maturity, which address performance & reliability, customization, administration, and security
Try out RealScore free of charge right now, and let us know what you think.