This week we announced a new name and a complete overhaul of our Marketing Technology research. In conjunction with this update here is the new 2016 Campaign & Lead Management Technology Marketplace Logo Landscape.
It shows how the 14 MarTech options we evaluate in the Campaign & Lead Management Technology Report fall into 2 groupings:
- Digital Marketing Platforms
- Campaign & Lead Management Technology
Of course, these categories are merely a starting point for buyers looking to build a short list, and you will likely want to cross categories as you seek the right fit for your specific needs. Outbound marketing technology is undergoing major changes right now, so it makes sense to cast a wide net.
In fact, I recommend focusing first on business objectives -- like you'll find in our Decision tools: RealQuadrant, RealTime, and RealScore -- as a good starting point for deeper investigation.
If you want to learn how RSG's CMO-friendly research can help you make better decisions, please reach out to me directly to discuss your options.