Updated DAM research: ADAM, Nuxeo, Bynder, Canto, WebDAM, NetX, WAVE, and MerlinOne

  • 19-Jan-2016

As I mentioned a few weeks ago, the Digital & Marketing Asset Management (DAM) market is getting a lot more notice from the enterprise C-suite. Vendors that have historically supported small, marketing-department implementations are vying for that attention, while historically "enterprise" vendors are looking to diversify their offerings into broader MarTech functionality and cloud-oriented deployments.

RSG's latest DAM research release updates our evaluations of eight vendors who span the gamut, from fast-growing, SaaS-oriented vendors like Bynder and WebDAM, to open source offerings like Nuxeo, to industry mainstays like ADAM, WAVE, and Canto who are trying to modernize their approaches. Close competitors NetX and MerlinOne still offer both on-prem and SaaS offerings, with straightforward pricing models.

These eight represent the diversity of the market that we still call DAM -- but a market quickly becoming so much more than simple asset management.

If you're already an RSG subscriber, you can access your updates here. Otherwise, contact us for subscription details.

 

Our customers say...

"Time and time again, when I seek to discover what influenced the success of a DAM project, I hear a common phrase: "we signed on with Real Story Group." I know why - their practical advice, their in-depth attention to what works and what doesn't, and their careful, ceaseless research - means that when a company turns to them, that the words "best practice" really mean that!"

David Lipsey, Partner, Media & Entertainment at Optimity Advisors

Other Digital Asset Management posts

DAM Is Critical in 2018

  • April 12, 2018

We all need to manage digital and media assets as first-class objects. Where are you on this journey?...

2018 Digital Asset Management (DAM) Market Overview

  • March 28, 2018

The Digital Asset Management (DAM) technology marketplace continues to evolve. In 2018, we see a serious bifurcation, though, between DAM platforms that can support complex marketing use cases and those that can’t. In 2018, the gap is real and is getting wider....