Updated DAM research: ADAM, Nuxeo, Bynder, Canto, WebDAM, NetX, WAVE, and MerlinOne

  • 19-Jan-2016

As I mentioned a few weeks ago, the Digital & Marketing Asset Management (DAM) market is getting a lot more notice from the enterprise C-suite. Vendors that have historically supported small, marketing-department implementations are vying for that attention, while historically "enterprise" vendors are looking to diversify their offerings into broader MarTech functionality and cloud-oriented deployments.

RSG's latest DAM research release updates our evaluations of eight vendors who span the gamut, from fast-growing, SaaS-oriented vendors like Bynder and WebDAM, to open source offerings like Nuxeo, to industry mainstays like ADAM, WAVE, and Canto who are trying to modernize their approaches. Close competitors NetX and MerlinOne still offer both on-prem and SaaS offerings, with straightforward pricing models.

These eight represent the diversity of the market that we still call DAM -- but a market quickly becoming so much more than simple asset management.

If you're already an RSG subscriber, you can access your updates here. Otherwise, contact us for subscription details.

 

Our customers say...

"The Real Story Group put their trademark stamp of insight, depth of understanding, candor and overall industry smarts in The Digital & Media Asset Management Research. For anyone working to develop an understanding of what digital asset management is, or what lessons can be distilled from dozens of first- and second-generation implementations, or read a perceptive, engaging recap of the vendor landscape, this is an outstanding resource. With a level of readability that makes accessible, at-your-fingertips, and ready-to-use content, this research is a long-awaited contribution to the field of digital asset management."

David Lipsey, Klaris IP

Other Digital Asset Management posts

New Stack Advisory Offering

  • April 19, 2019

The service is designed to support the harried MarTech or OmniCX stack owner. Let's call her Stacy...

[Webinar] The New Omnichannel Stack

  • March 18, 2019

Welcome to the new era of Omnichannel. Learn why your MarTech or DX Stack may not be delivering the Omnichannel promise....

What Is a Real Quadrant?

  • March 5, 2019

Customers have a love-hate relationship with marketplace "quadrant" diagrams. You suspect there's something not right in the arbitrary positioning...and you're correct!...

MD