2016 Digital Workplace and Marketing Technology Predictions

  • 8-Dec-2015

It's that time of year for our team of Real Story Group analysts to reveal our 2016 predictions for the technology world.

Since we're only looking one year ahead, our predictions tend to be slimmer on long-term vision and more geared towards near-term trends that may have a practical bearing on your team.

You will recognize many of these predictions as trends already underway. However, we see 2016 as a tipping point in several cases, most notably around mobile and cloud-based workplace technology.

This is our tenth(!) year in a row doing this humbling exercise. If you'd like to see how we've done recently, you can view past predictions here: 2015, 2014, 2013, 2012, 2011, and 2010.

Here's RSG's 2016 technology predictions:

1. Creative Operations Management Breaks Through

2. Cloud WCM: from PaaS to IaaS

3. Wearables Gain Traction

4. Mobile-First Finally Arrives

5. Content Marketing Becomes a Standard Feature

6. Social Monitoring Goes Vertical

7. Major DAM Players Flail

8. Moment of Truth for Box

9. SharePoint 2016 On-Premise Adoption Lag

10. Say Hello to the “Chief Digital Workplace Officer”

11. SaaS Becomes the Default Model for Social-Collaboration Tech

12. Office 365 User Shock

Real Story Group subscribers can download the full 2016 Digital Workplace & Marketing Technology Predictions Briefing that describes these trends (and how you should prepare and respond) in more detail.

Not yet a subscriber?  Join our public webinar describing the predictions, this Wednesday, 09 December, at 12:00 pm ET / 17:00 UTC.

Our customers say...

"The Web CMS Research was the roadmap for our entire CMS selection process. It truly provided a basis for understanding what we should look for and expect in a CMS. Above all, since we used the report as our guide, we are more than confident in our CMS selection. If we had to go through the process all over again, we'd still rely as heavily on this report as we did the first time."

Michele McDonald, IT Project Manager, University of Oklahoma

Other Web Content & Experience Management posts

Thanks for the Book Reviews!

  • September 18, 2017

We wanted to take a moment to say a special thank you to a few people who took the time to write extended reviews of the book....

New Book Applies Design Thinking to Tech Selection

  • August 2, 2017

Tony and I try to capture how design thinking can lead to better technology selection in a new book, "The Right Way to Select Technology: Get the Real Story on Finding the Best Fit."...