Webinar: Digital Marketing at Scale - November 10

  • 27-Oct-2015

If you manage digital marketing for a large enterprise, you know that scalability matters — a lot. Yet "scale" is a tricky concept in technology. In the world of packaged applications — the kind that we evaluate — people talk about scale when referencing very different things, such as feature breadth and scenario diversity (scope), functional depth and richness (complexity), and transaction volumes and traffic intensity (usage).

Since all of these meanings are relevant, notions of scale can become vague, generic, and take on a marketing-speak quality. You don't want that.

Join RSG Principal Analyst Theresa Regli for a marketing technology scalability checklist for large, global organizations. Designed to align both marketing and IT leaders, this checklist will help you address the unique problems of large digital marketing initiatives that vendors often neglect.

Register here

Webinar Details:

Digital Marketing at Scale

Date: Tuesday, November 10, 2015

Time: 12:00-12:30 PM EST (17:00-17:30 UTC/GMT)

We look forward to seeing you then.

Our customers say...

"I was really excited to preview RSG's Digital Marketing Technology evaluations. It's great to have a resource that explains what vendors really do, rather than what they say they do."

Gino Bona, Digital Marketing Consultant

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