Software is eating the world. If you are a publishing house or a media group, you need the right software tools to effectively showcase your offering effectively, attract and target your audience, and market efficiently.
Digital Asset Management (DAM), Web Content Management (WCM), Digital Marketing, and Big Data offer key foundational technologies here, but the technology landscape can seem very complex and confusing.
Drawing upon our rich experience of working with customers both in the publishing industry and across other segments, RSG's Research Director Kashyap Kompella will demystify the marketplace, highlight key trends, and describe best practices in selecting the best-fit software tools for media and publishing industry requirements.
Date: Wednesday, October 7, 2015
Time: 12:00-12:30 PM EST (16:00-16:30 UTC/GMT 17:00 BST)
We look forward to seeing you then.