American philosopher Henry David Thoreau said, "The mass of men lead lives of quiet desperation." Looking at the interim results from our ongoing Digital Marketing Technology survey, I am tempted to change that to "the mass of marketers."
Exhibit A: 55% of the survey respondents think that they are not leveraging the full potential of their marketing software.
Exhibit B: 44% of respondents think that they don't have the right marketing tools to fit their requirements.
Okay, so many enterprises don't have the right marketing software -- and even if they do, they do not extract full value from the software they've already bought. QED. A caveat is in order: our survey is ongoing, so the final results will vary.
What about you? Do you march to a different drummer? If you are involved in your organization's digital marketing efforts, please take ten minutes to participate in our Digital Marketing Technology Survey. In return, we'll send you a summary of the findings and invite you to a special webinar sharing the results.