DAM Industry Heat Maps - Market Share and Customer Satisfaction

  • 14-Aug-2015

The Digital Asset Management (DAM) marketplace has a great diversity of vendors — ranging from sophisticated platform vendors, to simple image library tools — but no single vendor dominates the segment.

Reliable estimates of DAM vendor market share are generally hard to find. However, we have derived relative product usage data from our survey of subscribers and other (primarily large) enterprises. Note that this data does not represent formal market share figures, but it highlights key trends in the marketplace around customer uptake and product prevalence.

The industry map confirms that no single vendor dominates the DAM segment. In fact, even the largest vendor's market share doesn't reach double digits.

RSG DAM Customer Share Industry Map

DAM customer share based on RSG’s 2015 Industry Survey. Note: T, X, and O respectively refer to North Plains Telescope, Xinet, and On Brand, and Adobe Scene7 is now part of the AEM Suite. (Open image in a new tab for a larger version.) 

A mash-up of this customer share data with customer satisfaction ratings for these DAM products reveals an interesting insight: high market presence does not automatically translate into a high customer satisfaction rating. 

Find this customer satisfaction heat map (different from the above diagram) -- as well as how you can use these insights in your DAM technology selection -- in the advisory paper, Digital Asset Management Industry Heat Maps, available exclusively to our subscribers.

If your organization is not yet a subscriber, get in touch with us to explore subscription options. 

 

Our customers say...

"Real Story Group DAM analysts possess a vast range of knowledge, excellent judgment, and a well-developed feel for what matters in practice - all supported with robust evidence. In short RSG thinks, speaks and writes from the standpoint of a careful, knowledgeable, and very experienced user."

Patricia Connelly, CEO at Henry Stewart Conferences and Events

Other Digital Asset Management posts

New Stack Advisory Offering

  • April 19, 2019

The service is designed to support the harried MarTech or OmniCX stack owner. Let's call her Stacy...

Webinar: The New Omnichannel Stack

  • March 18, 2019

Welcome to the new era of Omnichannel. Learn why your MarTech or DX Stack may not be delivering the Omnichannel promise....

What Is a Real Quadrant?

  • March 5, 2019

Customers have a love-hate relationship with marketplace "quadrant" diagrams. You suspect there's something not right in the arbitrary positioning...and you're correct!...

MD