RSG conducted an online survey in late 2014 to gain practitioner perspective on key digital & media asset management software themes such as common use cases, tools, vendors, implementation issues, and overall challenges. The final survey results included a cross-section of organizations drawn from a variety of geographies and industries.
Here's a sneak peek into some of the key take-aways:
- Enterprise satisfaction with digital and media asset management technology remains low-to-middling overall
- Implementations of traditional DAM use cases remain more mature than rich-media, multi-channel, or multilingual use cases
- On-premise deployment models presently dominate, but cloud-based architectures predominate future plans
Survey results indicate that enterprises are hampered by an overall lack of execution capacity for their DAM initiatives and are also unable to fully leverage purchased DAM technology. Savvy customers should perform careful technology due diligence and plan comprehensive strategies for success.
If you are a survey respondent and opted to obtain the summary results, you should have already received a link to obtain it (if we missed you, ping us at email@example.com).