Customer Survey Findings - Digital and Media Asset Management Software

  • 27-Feb-2015

RSG conducted an online survey in late 2014 to gain practitioner perspective on key digital & media asset management software themes such as common use cases, tools, vendors, implementation issues, and overall challenges. The final survey results included a cross-section of organizations drawn from a variety of geographies and industries.

Here's a sneak peek into some of the key take-aways:

  • Enterprise satisfaction with digital and media asset management technology remains low-to-middling overall
  • Implementations of traditional DAM use cases remain more mature than rich-media, multi-channel, or multilingual use cases
  • On-premise deployment models presently dominate, but cloud-based architectures predominate future plans

Survey results indicate that enterprises are hampered by an overall lack of execution capacity for their DAM initiatives and are also unable to fully leverage purchased DAM technology. Savvy customers should perform careful technology due diligence and plan comprehensive strategies for success.

RSG Digital and Media Asset Management stream subscribers should download the full report with detailed narrative analysis and numerous charts.

If you are a survey respondent and opted to obtain the summary results, you should have already received a link to obtain it (if we missed you, ping us at info@realstorygroup.com).

Our customers say...

"This research is an excellent review of the DAM technology marketplace. For anyone considering a DAM deployment or taking the next steps to build on an existing system, RSG's Digital Asset Management Research is an essential reference. Whatever your background or role in your particular project, you will find the information and answers that you are looking for."

John Gaylor, Head of Product Marketing, Gorkana Group

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