The inside scoop on hybrid-cloud DAM and ECM

  • 16-Feb-2015

“Cloud” infrastructures can have many variations (SaaS, IaaS, PaaS, and managed hosting), and within each of these models, a cloud deployment can be private, public, community, or a combination of one or more of these, also known as a "hybrid cloud."

Specifically, within the Digital Asset Management (DAM) and to some extent in Enterprise Content Management (ECM) technology spaces, a hybrid architecture is perhaps the least straightforward. There are many reasons for this, but huge file sizes and security implications in particular become paramount. Consequently, you'll find broadly different approaches to implementing a hybrid architecture.

Below I'll review a couple common approaches.

Inside and Out

One approach is to have at least two DAM (or ECM) systems:

  • One an in-premise system accessible to your users inside your firewall
  • Another one on the outside, accessible to broader user base — your partners, and customers

In this approach, the two systems can be totally different tools or two instances of the same tool. You use some kind of a sync technique to copy your files (selectively, if required) across the two platforms (or two instances of the same platform). This is useful, for example for DAM scenarios where your internal users can collaborate internally on large-sized broadcast files, and when they are ready, the final file is copied to be shared with the outside world.

Some vendors (e.g., EMC) have acquired cloud-file sharing tools to offer this kind of functionality. The acquired platform is different from their traditional on-premise offering, but a sync service synchronizes files between them. On the other hand, some vendors (e.g., Alfresco, Microsoft) can deploy multiple instances of their platform across different environments, and then synchronize among them.

Variable Storage

Another hybrid approach involves using a single system that employs multiple storage options, often based on access and security considerations. In this approach, you typically use a combination of in-house storage and public-cloud based storage to selectively store files. Using this mechanism, you can keep a highly confidential set of files within your private cloud (or simply your own on-premise storage array), while allowing more generic documents to reside in the public cloud.

And More...

There are other alternatives as well, and as you can imagine, the use cases and scenarios for these alternatives will vary. Consequently, you will need to apply different technical skills, infrastructures, and architectures. You also probably need different governance and processes depending on these variations.

So when your vendor says they support “hybrid DAM” or "hybrid ECM," you should dig deeper and clarify what hybrid means in that context.

In the latest releases of Digital and Media Asset Management as well as other streams, we are looking closely at vendors' "cloud" approaches more closely.

Our customers say...

"The Real Story Group put their trademark stamp of insight, depth of understanding, candor and overall industry smarts in The Digital & Media Asset Management Research. For anyone working to develop an understanding of what digital asset management is, or what lessons can be distilled from dozens of first- and second-generation implementations, or read a perceptive, engaging recap of the vendor landscape, this is an outstanding resource. With a level of readability that makes accessible, at-your-fingertips, and ready-to-use content, this research is a long-awaited contribution to the field of digital asset management."

David Lipsey, Klaris IP

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