Enterprise Mobile Platforms Marketplace - What to expect in 2015

  • 6-Feb-2015

The enterprise mobile platform marketplace consists of a plethora of vendors and tools, and many organizations struggle to identify the right set of vendors that are suitable for their scenarios. In our newest marketplace briefing, 2015 Enterprise Mobile Platforms Market Analysis, we provide a snapshot of trends in the current marketplace and explore key trends.

Marketplace

In our evaluations, we group vendors into three large categories:

Infrastructure Vendors: These are large, enterprise software vendors that have offerings across different enterprise use cases such as ERP, e-Business, CRM, digital marketing, and so forth. In addition to their broader offerings, these vendors provide capabilities for mobile application development and deployment.

Mobility Specialists: These vendors are "mobility specialists" because enterprise mobility is their core focus area. Most of them provide more advanced capabilities than the Infrastructure Vendors, but lag in terms of their integration with enterprise systems. These tools are more suitable if you have multiple complex mobile initiatives and don't want to be tied to one large vendor.

Niche offerings: These technologies don't pretend to offer full-lifecycle or even cross-platform support. They tend to be specialized app environments, something like a commercially supported mobile web framework, or a vendor with a very narrow focus (e.g., Corona on gaming).

Trends

Mobile application development is gradually becoming more "enterprise-y." Smarter organizations now treat mobile application development on par with enterprise application development; as a result, there has been a considerable impact on middleware approaches, cloud-based deployment, and development tools.

Reality Check

Finally, we provide an overview of the key players as well as a comparative analysis of the relative risks and opportunities associated with each vendor via RSG's "Reality Check" chart (above).

Unlike many other marketplaces, you can see in the chart above that vendors are reasonably spread-out, showing the marketplace itself is in flux, with vendors continually evolving their offerings. The full paper explains more.

Enterprise Mobile stream subscribers can download the full briefing here.

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