We've just released our 2015 Digital & Media Asset Management market analysis. 2014 wasn't as dynamic as it perhaps could have been: it was another year of moderate progress for the vendors in this space, and our customer research made it clear that satisfaction levels among end-users remains low.
Although most vendors gradually added functionality and partnerships to address the broadening scope of enterprise asset management needs, there have been few major product launches or acquisitions since 2012. We continue to see more DAM-specific vendors enter the market, especially in the area of cloud and SaaS (Software-as-a-Service) offerings.
In the 2015 market analysis, we explore the current state of the digital & media asset management market in-depth, including:
-- DAM as an element in the broader digital marketing toolkit
-- How refinements and partnerships - not innovation - currently drive product development
-- The proliferation of cloud-oriented DAM offerings
-- Vendor operational & service struggles
-- How the 50+ vendors we cover currently fare in terms of risk and pace of change
If you're new to DAM, looking to update your enterprise approach to digital & media asset management, or wondering how DAM should fit into your larger marketing technology toolkit, be sure to let us know.