New vendor to our DAM research: Bynder

  • 28-Aug-2014

Bynder, one of the newer kids on the DAM block, is an Amsterdam-based, born-digital marketing and brand asset management platform, a purely cloud offering geared towards marketing technology workflows. As recently as a few years ago, Widen was easily the prominent SaaS-oriented DAM offering; today, Widen’s competitors in this space are vast: Bynder, Canto, Woodwing's Elvis, Picturepark, Shutterstock’s WebDAM, North Plains’ OnBrand all have similarly affordable and in some cases, more modern SaaS DAM offerings. 

With a rapidly growing young team, Bynder has a web-centric start-up mentality and big ambitions, now competing with the industry stalwarts and winning new enterprise clients. Bynder is VC-backed, with rapid growth and a burn rate to match - we assess the opportunities and the risks in the latest DAM research release.

Our customers say...

"Choosing a digital asset management solution was a daunting undertaking that was alleviated by our subscription with Real Story Group. RSG's research and advice benefited us greatly and insured that we made the correct decision. Not only did we save time and effort but we avoided wasting money on a digital asset management system that didn't fit our needs!"

Nathan Badge , Senior Digital Asset Management Specialist The Hettema Group

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