Interoperability and Standards in DAM and MAM

  • 1-Apr-2014

I recently wrote an advisory paper on interoperability and standards in Digital and Media Asset Management -- inspired by the complexities of the world of enterprise marketing technology, where the ability to interoperate among systems becomes critical for many organizations.

This applies not only to open source technologies, but also to commercial solutions across the many segments of digital workplace and marketing technology — including digital asset management and media asset management platforms.

The paper offers insights into what kinds of 
standards, specifications, and protocols exist in the DAM/MAM landscape, what they actually do (and don't do), and how/where they're applicable. 

Among the findings in this briefing is that DAM vendors lag in supporting open standards and interoperability. Nevertheless, I conclude with some tips for customers about how to better navigate standards and interoperability in DAM  and MAM. 

The paper is available to our DAM and MAM subscribers for download here.

Our customers say...

"Real Story Group DAM analysts possess a vast range of knowledge, excellent judgment, and a well-developed feel for what matters in practice - all supported with robust evidence. In short RSG thinks, speaks and writes from the standpoint of a careful, knowledgeable, and very experienced user."

Patricia Connelly, CEO at Henry Stewart Conferences and Events

Other Digital Asset Management posts

The Real Story on Adobe DAM

  • November 15, 2019

Adobe is one of the better-known Digital Asset Management vendors, but what are they really providing?...

MD