We chose responsive mobile design, but maybe you shouldn't

  • 11-Mar-2014

"The cobbler's kids have no shoes. "

Having worked as an advisor in the web world for the last 15 years or so, I've heard this constant refrain among consultants when asked about their own website and web strategy. Here at Real Story Group, we've certainly guilty of this too.

But, with the release of our newest research report on mobility last year, and and after advising dozens of enterprises on their mobile technology strategies, we realized that we were long overdue for a trip to the shoe store...

Delivering a better mobile experience was the main driver behind last week's launch of a redesigned realstorygroup.com. In addition to a better overall user experience, we hope that the growing numbers of you accessing realstorygroup.com via your mobile devices will see considerable improvement. As always, please send along any feedback as to how we can continue to improve your RSG experience.

In the end, we chose to go with a responsive design strategy, at least for now.  As an information and advisory service, that made sense.

But for many of you, solving the mobile problem will take much more than responsive web  design. Your mobile strategy may likely include some combination of following: core web standards, mobile-specific templates, bespoke native applications, and responsive designs.

For internal digital workplace mobile experiences, you'll likely want to investigate an increasingly fertile mobile middleware marketplace. If you are currently trying to tackle this challenge, this Enterprise Mobile Technology research should help.

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