2014 Digital Marketing Technology Market Analysis

  • 7-Jan-2014

RSG has just published our 2014 edition of the Digital Marketing Technology Market Analysis. This advisory looks at how the marketplace – both in terms of products and vendors – is evolving.

The gist: Merger mania is the order of the day, but as of now many acquired products are integrated only in vendor marketing brochures. At the same time, many offerings are getting organic updates at a fast clip. The onus falls to buyers to understand clearly both where the product came from and where it is going, to avoid post purchase surprises.

In addition to these trends, the briefing offers a comparative analysis of the relative risks associated with each digital marketing technology vendor via The Real Story Group “Reality Check” chart.

 RSG Reality Check Digital Marketing Technology 2014

Fig 1. Digital Marketing Technology Reality Check - 2014 -- full size

If you are a current subscriber, you can download the briefing right away. If you are not yet a subscriber, make becoming a subscriber a top priority for 2014. Rest assured you’ll get top-notch research and help for your marketing technology projects all-year round.

Here's to a great 2014!

Our customers say...

"I expected the quality and RSG absolutely delivered. What I did not expect are the laugh-out-loud moments of your humor shining through. Your report is a masterpiece of technical writing liberally laced with truth and a dash or two of snark. The vendor evaluations are FUN to read. I can't remember the last time I had fun reading technical information. Thank you for this awesome experience."

Leona Coffee, Director, Central Web Office National Academy of Sciences

Other Marketing Automation & Campaign Execution posts

What Is a Real Quadrant?

  • July 16, 2019

Customers have a love-hate relationship with marketplace "quadrant" diagrams. You suspect there's something not right in the arbitrary positioning...and you're correct!...