Update to our Digital Marketing and Digital Workplace vendor map

  • 27-Nov-2013

We recently updated our Digital Marketing and Digital Workplace vendor map, which plots technology vendors across our nine different research areas.

As always, our aim is to capture the major players who offer technologies to help you manage your digital marketing and workplace initiatives. Our research evaluates products from all the vendors on this map, and more.

The number of "hub" vendors offering multiple technologies continues to increase, and we suspect that will continue in 2014. Vendors focused on either digital marketing or digital workplace / intranet technologies continue to converge with one another, mostly via acquisitions. Still, integrating the multiple offerings of a single vendor is sometimes like transferring tube lines at Bank station in London: a lot more effort than it should be to get from point A to point B.

RSG Vendor Map

As always, just let us know if you have questions about these players and the technologies they offer. 

Our customers say...

"I was really excited to preview RSG's Digital Marketing Technology evaluations. It's great to have a resource that explains what vendors really do, rather than what they say they do."

Gino Bona, Digital Marketing Consultant

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