Core Competencies in Digital Marketing

  • 30-Oct-2013

The current digital marketing and web content & experience management marketplaces overflow with advanced technology services. Unfortunately, most enterprises have insufficient internal capacity and expertise to leverage many if not most of the features found in these tools.

A savvy enterprise will therefore invest in internal competency building. This could entail several different steps — most notably around education for both marketing and IT departments in core concepts and technologies. But where do you start?

At the request of several of our subscribers, we compiled a comprehensive curriculum for digital marketing knowledge and skill building. It includes twenty key course titles, with agenda overviews for each, and advice about where and how to source them. Here's the table of contents for the briefing:

    1. Key Take-Aways
    2. Introduction
    3. Getting Help
    4. Three Categories of Competencies
    5. Content & Design
    6. Systems & Services
    7. Operations & Processes
    8. Concluding Advice

Current subscribers to our WCM and Digital Marketing streams can download the advisory briefing here.

Our customers say...

"The reviews of various CMS packages in the Web CMS Research is well structured, allowing readers with different roles to easily examine each product in detail and quickly make comparisons between products. But even better than the excellent product reviews is the clearly written, comprehensive, and non-biased explanations of the Web CMS landscape. In addition to making it easier to more fully appreciate the massive amounts of product information, it also provides readers with great guidance that will assist them with any CMS selection and implementation."

Murray Thompson, P.Eng., Webmaster, City of Grande Prairie

Other Web Content & Experience Management posts