Core Competencies in Digital Marketing

  • 30-Oct-2013

The current digital marketing and web content & experience management marketplaces overflow with advanced technology services. Unfortunately, most enterprises have insufficient internal capacity and expertise to leverage many if not most of the features found in these tools.

A savvy enterprise will therefore invest in internal competency building. This could entail several different steps — most notably around education for both marketing and IT departments in core concepts and technologies. But where do you start?

At the request of several of our subscribers, we compiled a comprehensive curriculum for digital marketing knowledge and skill building. It includes twenty key course titles, with agenda overviews for each, and advice about where and how to source them. Here's the table of contents for the briefing:

    1. Key Take-Aways
    2. Introduction
    3. Getting Help
    4. Three Categories of Competencies
    5. Content & Design
    6. Systems & Services
    7. Operations & Processes
    8. Concluding Advice

Current subscribers to our WCM and Digital Marketing streams can download the advisory briefing here.

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