New MAM Evaluation Research – GlobeCast Netia

We continue to expand the breadth of our in-depth evaluations of Media Asset Management vendors. This week we’ve added one more vendor to our MAM evaluations line up: GlobeCast Netia.

French vendor Netia is perhaps  more known as the supplier of automation software to radio stations but they have had a MAM solution, Netia CMS for many years now. As the radio market saturates and growth in that segment tapers off, GlobeCast Netia is hoping for higher growth in the MAM segment.

Industry watchers will know that broadcast equipment vendor GlobeCast, which is a subsidiary of France Telecom, has acquired Netia in 2008. This pairing is quite interesting and has resulted in Netia offering a hosted version of the MAM solution (in addition to the more common on-premise version). Also, worth noting is their multi-platform delivery, particularly to mobile devices (again perhaps because of the company parentage).

They are not exactly Tweedledum and Tweedledee but it’s interesting to contrast Netia with that French MAM biggie, Dalet. While Dalet has had more success in expanding globally, Netia has not been able to land as many clients for its MAM product outside of their home base. (It’s a different story for Netia’s radio solutions, which we do not evaluate in this report.)

In addition to evaluating Netia CMS for different broadcast and media scenarios and help you quickly identify whether and when it should be on your short list, we also point out the various organizational and product changes afoot at Netia.

I invite you to have a look at the various alternatives available to buyers of MAM software.


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Alexander T. Deligtisch, Co-founder & Vice President, Spliteye Multimedia
Spliteye Multimedia

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