Mobile Content Delivery - When You Need Specialized Tools to Supplement Your Web Publishing Platform

  • 6-Nov-2012

Do I need a specialized mobile delivery tool or not?  This is something almost all customers who already use an incumbent web publishing platform -- e.g., WCXM or portal software -- ask us. Of course, product vendors also try to push various offerings, but that’s another matter.

The main argument for staying with your incumbent digital publishing tool is that it already separates raw content from presentation. So all you need to do then is create mobile-friendly templates and CSS to target mobile visitors. This approach offers simplicity and convenience, but also portends significant limitations.

The other alternative then is to deploy a specialized mobile delivery platform from vendors such as Antenna Software, RhoMobile, Netbiscuits, Kony, and more.

This briefing will help you to decide whether, where, and when you should consider supplementing your incumbent web publishing platform with specialized tools.

The table of content for this briefing is as follows:

  • Key Takeaways
  • Introduction
  • The Case for Relying upon Existing Platforms
  • The Case to Consider Specialized Mobility Tools
  • Key Issues to Consider when Selecting Specialized Tools
  • Concluding Advice

The advisory briefing is available to subscribers in our Web Content & Experience Management as well as Enterprise Portal research streams. 

Our customers say...

"I've been using the The Web CMS Research and I have to say that the quality of the analysis is flawless. How your team not only gets beneath the surface of CMS products but also highlights the good, bad, and ugly in very readable research is nothing short of miraculous."

Martin White, Managing Director, Intranet Focus Ltd

Other Web Content & Experience Management posts

Twenty Years of Web CMS

  • June 22, 2017

My 1996 initiation — with TeamSite, EBT DynaWare, and StoryServer — was pretty brutal....