When Salesforce tries to be everything to everyone

As many of you know, we cover the omnipresent giant that is Salesforce across three of our research streams.

There's its Chatter product that falls into the realm of Social Software and Enterprise Collaboration and is tightly tied to the CRM platform. While Salesforce attempts now and then to extend Chatter to do more than that, it remains to be seen whether those efforts will succeed.

We also cover Salesforce in our Digital Marketing research. Here we look at SF from one of the many perspectives of the digital marketing world: Social Media Monitoring and Intelligence. Specifically, this is the rather weighty Radian6 product that SF acquired in 2011, when the company recognized gaps that need to be filled in the uptake of all things social.

And finally, we recently added an evaluation of "site.com" to our Web Content and Experience Management report. Site.com is essentially a web authoring tool -- the latest addition to the increasingly pervasive collection of SF's SaaS-based business tools developed on the force.com platform. The real appeal here seems to be the fact that licensees don't need to involve their IT department much in the deployment.

As you see, the Salesforce tree has grown into many branches. But is Salesforce ready to be everything to everyone beyond CRM, which is still the company's main bread and butter? As a buyer, you may be attracted to, say, the simplicity of some of SF's SaaS-based tools, but remember: you pay a price for such simplicity.

There are times when it is just more sensible to not jump on the Salesforce ship in hopes of solving all your organizational information management issues. Pause and look at other best-of-breed options. Sometimes it makes more sense to suffer through a myriad of integrations rather than try to make one tool do it all.


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Gil, Partner, Cancentric Solutions Inc.
iStudio Canada Inc.

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